5 Secrets Why You Need a Logo for your business is our topic here. I have heard people ask, what does a logo stand for and why do my business need it?
In answer to that, a logo is a combination of text and imagery that tells people the name of your business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see).
In opening or running a business, business owners tend to consider lots of things to do before they can launch the business, things like: a business plan, an office, staff recruitment, services, products, how to fund their business and lot’s more. Creating a brand identity may not be a top priority for them. Some might say, I don’t need a logo for now, or I don’t even need it at all. They forget that something as intangible as a logo could be a big priority for their business.
Having a logo is an important part of making your brand a success. It makes your brand’s first impression on potential customers, clients, or partners. It is a memorable point of identification and a way for you to stand out in the midst of competitors.
For any new business or existing business that is actually looking to stand out from their competition and to deeply connect with their customers or potential customers, a well designed logo is key.
You may have probably heard this line before : every business aspiring for greatness needs a great brand identity.
5 Secrets Why You Need a Logo?
Let’s take a deeper look at the reasons why your business needs it:
1. GREAT FIRST IMPRESSION
It has been said severally and is found to be true that: your logo creates the first impression of your business on your potential customers or clients. It will set the tone of your business relationship with them. Your logo is the first thing they see. Acting as the face of your business, it’s important that your logo makes a strong first impression on your potential customers because this will set the tone of your relationship with them. If you make a great first impression, they would stay, learn more about you and do business with you, but if not, they may go elsewhere.
Talking about first impression, for example, the Nike logo, for all its simplicity, evokes a feeling of movement and athletic appeal. That’s an excellent first impression for a shoe brand. It can communicate more than just a picture signature of your brand. Indeed, it can give a potential customer an idea of what you offer and your brand’s attitude.
2. BRAND IDENITY
Building a successful brand involves telling a story that will influence the emotions of customers. A good logo serves as the foundation on which the entire story will be told. For a business logo to be effective, it needs to be easily recognized both in large and small print. Customers need to recognize this brand identity whether displayed on a smartphone, a billboard, a digital advert or on all your branding materials – company profile, id card, letterheads, business cards, landing pages, and more, thereby creating a memorable and solid brand identity.
It needs to have a simple design and should not compete with other business brand logo.
3. BUILDS EMOTIONS
A logo is a crucial point of identification; Customers remembers and recognizes your brand when they set their eyes on it. A business owner would always want his customer to visually connect their logo with the memory of what their business stands for and how it makes them feel.
What kind of emotions do your experience when you think about the famous logos of industrial giants? They easily first creates the emotional connection that you have with your favorite brands.
Some of your customers or followers may sometimes, likely forget the name of your business, it’s not personal though, but they’ll immediately associate this brand image of yours with their memories of your brand.
If customers can connect with your brand identity on a personal level, they’re far more likely to never forget your brand, and if they have good memories of your company, they are likely to stay loyal to your business and continue to use your products and services.
4. DISTINGUISHES YOUR IDENTITY
Be different with your logo. It tells your customers the story behind your business’s uniqueness. A professionally designed logo can communicate everything from the company’s background, to their mission through the right design tools and features.
It is the platform that would help convey your values and show customers your competitive edge over your competitors and distinguish your brand from that of your competitors.
You have to make sure that it is memorable and distinct from the rest.
5. BRAND LOYALTY
As your brand grows, your logo is going to become more familiar to a wider range of costumers, and this familiarity creates the perception that you’re trustworthy and accessible. That’s why we say that customers crave consistency. Once your customers like you, they will seek you out again and again – and it is the thing they will look out for first. A recognizable and familiar image goes a long way toward building brand loyalty. You can also read up our article on the 8 secrets why you need a website here.
