The 8 secrets why you need a website is discussed extensively in this article. Early this year I carried out a research and from the research I went through, I observed that between 45% to 50% of small businesses and even bigger companies around the world do not have a website. I found out that a lot of businesses around the world may not view having a website as a top priority probably because they do not understand or they may be ignorant of the immense value having a website can add to their businesses. It’s really a sad one and enlightenment on this is need as a priority.
This discovery made me consider writing an article on why every business needs a website. A website is indeed inexpensive compared to the benefits a business will derive from it. Whether you want to build your brand, get new customers, maintain your customers, get international awareness, or for many other reason, in this article, I listed a few secrets why every business needs a website, though there may be more of these tips than I listed here, but the basic ones are listed and discussed.
We are indeed presently in an information age and we should endeavor to take advantage of this era or be left behind, there are no second guesses on this, this tech age have continued to disrupt the way businesses are run all over the world. Connections, contacts are built and businesses are transacted more through the internet in this transformational era. The internet have really transformed the way we live and run our businesses. Loads of people now spend more time on the internet like never before.
With more time spent online, business transactions have moved online from the comfort of our offices and business environments. Having a website for your business has become inevitable.. You are losing potential customers online if you are a business owner without a website.
Having a web presence is key to growing your business gainfully, have a global outreach and make it stand out. You can use it to build multiple market leads and reach more potential customers, make sales or get referrals. The web has a far more extensive reach than any other form of advertising. Your web presence will be the center of your company’s online image with your company’s logo. Your business can be made more profitable by advertising what you do around the web, on social networking sites, forums and through pay-per-click advertising programs.
8 secrets why you need a website:
1. PRESENCE
For you to increase your business revenue, you need to have more customers. In searching for these customers, you need to know where they easily go to search for information concerning products and services. In this digital age, they sure visit the internet most often. Most of them search through search engines like Yahoo, Bing and Google which is the most popular and on social media platforms. A physical store will only be visible just within a particular environment, depending on what they do.. However, when it comes to a business with an online presence, the visibility or the reach has no bounds. Users from any part of the world can access it’s website easily.
Based on my survey, 90% to 93% of business decisions commences with a search on search engines, that invariably shows that if you don’t have a website, you are only left with 7% to 10% of your market share to sell to thereby reducing drastically your business sales potentials by 90% to 93%. You really need a website that is optimized for search engines and that which would also have the potentials of driving up sales for your business.
2. PROFESSIONALISM
In a recent opinion pool on people’s perception of businesses that have a website over those that don’t, 83% said that a website makes a business look professional and more credible to do business with. There are indeed a large number of client’s that would rate you low or wouldn’t worth your company much or even capable of doing business with if you don’t have a website.
Your presence on the web is also the perfect place to show off any professional certifications, awards or achievements your business have. Having this online presence also help you create customized email addresses with your domain name which adds professionalism to your business correspondence through your email (e.g. john@yoursite.com).
3. ACCESSIBILITY
Having a website makes it very easy for people to find you online, to read up about your company, know what you do, and provided answers to their questions concerning your business. By having an online presence, people will be able to find your company when they search on a search engine like Google, Yahoo or Bing. Every company needs customer turnover and a website helps you achieve this. To encourage continued growth, you need to attract new customers, and one of the best ways to do this, is by making yourself visible on Google. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free and paid SEO tools that makes it easy for optimization.
4. COST EFFECTIVE
Depending on the type of website you are building and the company building it and your budget, you can still build cheaper ones that your budget can carry. With the advent of some free design tools, you are opportune to achieving a design with a lower budget and at a cheaper cost. Building a website isn’t just easier than it used to be; it’s also more affordable. The best part of this is that your website gives you a lasting value. Once you invest in it for your web presence, you have it forever and it continues to work for your business for ever.
5. POSITIVE ROI
In this digital transformation age, creating cheaper website on free tools doesn’t cost a lot of money, but provides more return on investment for you at the long run. If your website is optimized for search engines, then you have the advantage of being seen by thousands of more potential customers without spending so much. This will enable you reach a wider target audience for promoting your services or products. The content on it also influences buying decisions and commercial transactions no matter which industry you are in, so make your website good and engaging.
6. GLOBAL OUTREACH
Having a website enables your business to be seen from all over the world. If you have products that could be sold online you can dramatically increase your customer base and double or triple your sales by advertising and selling them online. Even if you can’t sell online but do have a website, you can gain customers that are outside the geographic area of your marketing reach.
7. COMPETITIVE EDGE
Having a website gives you a fair opportunity of competing with your industry’s giants. When you have it optimized, it has the chance of ranking higher and be at the right place at the right time. Bidding for the right keywords on the search engine by potential customers can increase your website traffic and influence your customer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search engine results page is one of the key ways of challenging your industry’s Gladiators. if you don’t dominate the Internet in this digital era, you are giving your competitors an edge online and giving your potential customers reasons to buy from them.
8. BRAND IDENTITY
Having a website boosts your brand’s identity and gives you an edge in your industry. It cannot be overemphasized that it is the first interaction of your target audience with your brand. How you position your business is totally in your control. In addition to this, you can display your products or services with features on your website, including pictures, short videos and downloadable PDF materials to tell your story and drive home your message to your potential customers. With this, your potential customer will be more informed and inclined to contact you. You can also read 5 secrets of why your business needs a logo here.
